How to deal with price shoppers

How do you deal with clients who really want to know what the price is?

Dave: If people call about a shoot and their first question is how much you charge, I usually ask them to tell me about their plan – try to engage them and get on board to make it a personal connection as opposed to a price comparison. But if they’re adamant to know pricing, I happily give it to them. Like any business, you should be able to give a quote.

Taylor: Have at least a starting price on your website just to give them something to go from. Or you can have your full pricing on there.

Dave: I lay it all out – we were getting too busy with inquiries so we put it all out there. And it does have the effect of scaring away some people if you’re priced in the higher end, but it qualifies leads and creates a sense of trust so that they know what they’re coming in to talk about.